A while ago, the news of Ruixing Coffee’s financial fraud was buzzing. But from another perspective, with the blessing of capital, the number of domestic direct-operated stores of Luckin Coffee executive list surpassed that of Starbucks, ranking first. After 18 months from the establishment of the company to the listing of the bell, it created a new speed record. The author considers whether it is possible to help CRM manufacturers quickly occupy the market through executive list the power of capital in the CRM market. From Didi, Meituan, Shenzhou Car Rental, Pinduoduo and many other cases, it can be seen that the business model of capital-driven rapid growth often has the following characteristics: 1. High-frequency participation of C-end customers.
Simple transaction model, 3. Being a platform Match or be a connector, 4. The key to competition lies in traffic and supply chain. So let's see which areas of CRM fit these characteristics. From executive list the perspective of application mode, the author believes that it can be divided into three categories of CRM products: CRM used within the enterprise C2B CRM C2C2B CRM Let's analyze which type of CRM has the possibility of capital-driven rapid occupation of the market. 1. CRM executive list used within the enterprise Figure 1 CRM used in-house As shown in the figure above, the current mainstream. the trend of de-long tail is becoming more and more obvious. During the epidemic, everyone was accustomed to community-based group buying.
CRM products are the CRM used within executive list the enterprise, and it is also the orthodox CRM in everyone's mind. From the earliest Siebel, to the current Salesforce, Microsoft Dynamics CRM. Regardless of whether it is a SAAS service or a local installation, he focuses on product functions and shows his value through the differences in executive list product functions. Although this CRM manages personal customer information, it is basically used by internal employees. As executive list the saying goes, opening a business is to attract customers, not to "cut the leeks". Therefore, there are some important recommendations.
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