Test the real impact of organic CTR on Google Rand Fishkin conducted one of the most popular tests of the influence of CTR on Google search results. He asked people to do a specific search and click on the link to his blog (which was in 7th position). This impacted the rankings for a short time, moving the post to 1st position. Why You Need to Increase Organic CTRs | Search Engine Journal Advertising Continue reading below But these are all temporary changes. Rankings do not persist because inflated CTRs are unnatural. It's like you can't increase your Quality Scores just by clicking your ads multiple times. It's the oldest trick in the book, and it doesn't work. (Sorry.) Isn't CTR too easy to play? The results of another experiment appeared on Search Engine Land last August and concluded that CTR is not a ranking factor.
But that test had one pretty big flaw — it relied fax number list on bots artificially inflating CTRs and search volume (and that test only involved one two-word keyword: negative SEO). So essentially this test was the organic search equivalent of click fraud . Advertising Continue reading below I've seen a lot of people say that Google will never use CTR in organic rankings because it's too easy to play or too easy to fake. I do not agree. Google has been battling click fraud for 15 years and can easily apply that knowledge to organic search. There are many ways to detect unnatural clicks. What did I just say about the old stuff? Before looking at the data, one final disclaimer. I don't know if what this data reveals is due to RankBrain or some other machine learning based ranking signal that is already part of Google's core algorithm.
Either way, there is something here – and I can most definitely say with confidence that CTR has an impact on rankings. NEW DATA: Does organic CTR impact SEO rankings? Google said RankBrain was tested long-term, which makes sense. Google wants to start testing its machine learning system with searches it has little to no data on — and 99% of pages have no external links pointing to them. Advertising Continue reading below How can ? Looking at engagement and relevance. CTR is one of the better indicators of the two. As far as we know, high volume lead terms are not exposed to RankBrain at this time. So, by looking at the differences between the organic search CTRs of the long-tail terms versus the leading terms, we should be able to spot the difference: Why You Need to Increase Organic CTRs | Search Engine Journal So here's what we did.
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