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Because it is a new taste, the guests are not familiar with the price of the new product, so this time the discount allows the guests to adapt to the new price. In addition, it can reduce guest choices and reduce decision-making fatigue . People can consume quickly, and the store can reduce the time cost. Moreover, when customers order similar drinks in a centralized manner, the store can generate economies of scale, reduce production costs, and increase profits. References Regan (1971). Effects of a favor and liking on compliance . Journal of Experimental Social Psychology, 7 (6), 627-639. Utpal (2018). The Anatomy of a Well-Designed Price Promotion.

Psychologytoday Do it yourself, more expensive – IKEA effect, make you pay more Image Manipulation Service for DIY Do you know that shopping groups that have been setting low prices are harming the entire tourism ecology? —Anchoring Effect will make consumers just want to buy itinerary at a low price Anchoring Effect Do you make decisions based on advice given to you? Are these really good advice? Or are you just too lazy to make a decision? - default effect The more options, the better the decision? - Decision Fatigue makes you unhappy with more choices This article is published with the authorization of Fat Brother Psychological Marketing, and the original text is published here The first time I saw Mr. Miyazawa was in January this year.

Mr. Miyazawa was affiliated with an editorial studio in Tokyo, and at that time he was producing the introduction brochure for the nursing and welfare vocational school I graduated from. "There is a unit for introducing graduates in the handbook, please help." The principal told me when he held a monthly seminar on nursing skills for graduates. "No, there's absolutely no way." Although I firmly refused, "the graduates who were originally scheduled to have the flu one after another, and really can't find anyone, take it as a favor for me.